%PDF-1.6
%âãÏÓ
1 0 obj<>
endobj
2 0 obj<>
endobj
3 0 obj<>
endobj
5 0 obj<>
endobj
7 0 obj<>
endobj
8 0 obj<>>>
endobj
9 0 obj<>
endobj
10 0 obj<><><>]/P 9 0 R/S/Article/T()/Pg 11 0 R>>
endobj
11 0 obj<>/ProcSet[/PDF/Text]>>/Type/Page>>
endobj
12 0 obj<>
endobj
13 0 obj[10 0 R]
endobj
14 0 obj<>/ProcSet[/PDF/Text]>>/Type/Page>>
endobj
15 0 obj[10 0 R]
endobj
16 0 obj<>/ProcSet[/PDF/Text]>>/Type/Page>>
endobj
17 0 obj[10 0 R]
endobj
18 0 obj<>/ProcSet[/PDF/Text]>>/Type/Page>>
endobj
19 0 obj[10 0 R]
endobj
20 0 obj<>/A<>/Border[0 0 0]>>
endobj
21 0 obj[20 0 R 22 0 R]
endobj
22 0 obj<>/A<>/Border[0 0 0]>>
endobj
23 0 obj<>
endobj
24 0 obj<>
endobj
25 0 obj<>
endobj
26 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
T*
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
0 -1.2 TD
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
0 -1.2 TD
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
0 -1.2 TD
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
T*
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
0 -2.557 TD
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
0 -1.2 TD
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:)Tj
(03:42 PM)Tj
ET
EMC
endstream
endobj
27 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
T*
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
0 -1.2 TD
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
0 -1.2 TD
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
0 -1.2 TD
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
0 -2.557 TD
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2 of 4\)9/11/2007 1:)Tj
(03:42 PM)Tj
ET
EMC
endstream
endobj
28 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
0 -1.2 TD
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
0 -1.2 TD
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
0 -2.557 TD
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
T*
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
0 -1.2 TD
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
0 -1.2 TD
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(3 of 4\)9/11/2007 1:)Tj
(03:42 PM)Tj
ET
EMC
endstream
endobj
29 0 obj<>
endobj
30 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
T*
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
T*
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4 of 4\)9/11/2007 1:)Tj
(03:42 PM)Tj
ET
EMC
endstream
endobj
31 0 obj(Paper Industry and E-Commerce: The Challenge)
endobj
32 0 obj<>
endobj
33 0 obj<>
endobj
34 0 obj<>
endobj
35 0 obj<>
endobj
36 0 obj[33 0 R]
endobj
37 0 obj(file:///C|/Documents and Settings/mbowen/My Documents/My Web Sites/UNECE/ebusiness/documents/2003-2006/TMPdg4v8o7u5m.htm)
endobj
38 0 obj(_T"§¡¤”h#Êîh[A)
endobj
39 0 obj<>
endobj
40 0 obj<>
endobj
41 0 obj(Ç6÷ÂTÛ¢èI•„n)
endobj
42 0 obj<>
endobj
43 0 obj<>
endobj
44 0 obj<>
endobj
45 0 obj<>
endobj
46 0 obj<>
endobj
47 0 obj<>stream
2007-09-11T13:03:42-05:00
2007-09-11T13:03:41-05:00
2007-09-11T13:03:42-05:00
application/pdf
Paper Industry and E-Commerce: The Challenge
uuid:bda573c3-b64a-41bd-a1b8-5c32ffc0eb3f
uuid:a9f584eb-1bbf-4103-ba61-4033d74ecbd0
Acrobat Web Capture 7.0
endstream
endobj
xref
0 48
0000000004 65535 f
0000000016 00000 n
0000000143 00000 n
0000000215 00000 n
0000000006 00000 f
0000000391 00000 n
0000000000 00001 f
0000000457 00000 n
0000000557 00000 n
0000000601 00000 n
0000000648 00000 n
0000000805 00000 n
0000001009 00000 n
0000001071 00000 n
0000001095 00000 n
0000001287 00000 n
0000001311 00000 n
0000001503 00000 n
0000001527 00000 n
0000001745 00000 n
0000001769 00000 n
0000001922 00000 n
0000001953 00000 n
0000002101 00000 n
0000002191 00000 n
0000002280 00000 n
0000002373 00000 n
0000006944 00000 n
0000012054 00000 n
0000017077 00000 n
0000017168 00000 n
0000019565 00000 n
0000019627 00000 n
0000019663 00000 n
0000019818 00000 n
0000019847 00000 n
0000019948 00000 n
0000019972 00000 n
0000020110 00000 n
0000020144 00000 n
0000020276 00000 n
0000020327 00000 n
0000020361 00000 n
0000020404 00000 n
0000020445 00000 n
0000020486 00000 n
0000020570 00000 n
0000020694 00000 n
trailer
<<76DD71A81A151E479D7EE62A269ED62F>]>>
startxref
24189
%%EOF
1 0 obj<>
endobj
3 0 obj<>
endobj
11 0 obj<>/ProcSet[/PDF/Text]>>/Type/Page>>
endobj
14 0 obj<>/ProcSet[/PDF/Text]>>/Type/Page>>
endobj
16 0 obj<>/ProcSet[/PDF/Text]>>/Type/Page>>
endobj
18 0 obj<>/ProcSet[/PDF/Text]>>/Type/Page>>
endobj
48 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEebusiness/doc\
uments/2003-2006/TMPdg4v8o7u5m.htm \(3 of 4\)9/11/2007 1:)Tj
(03:42 PM)Tj
ET
EMC
endstream
endobj
49 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEbusiness/docu\
ments/2003-2006/TMPdg4v8o7u5m.htm \(3 of 4\)9/11/2007 1:)Tj
(03:42 PM)Tj
ET
EMC
endstream
endobj
50 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEusiness/docum\
ents/2003-2006/TMPdg4v8o7u5m.htm \(3 of 4\)9/11/2007 1:)Tj
(03:42 PM)Tj
ET
EMC
endstream
endobj
51 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEsiness/docume\
nts/2003-2006/TMPdg4v8o7u5m.htm \(3 of 4\)9/11/2007 1:)Tj
(03:42 PM)Tj
ET
EMC
endstream
endobj
52 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEiness/documen\
ts/2003-2006/TMPdg4v8o7u5m.htm \(3 of 4\)9/11/2007 1:)Tj
(03:42 PM)Tj
ET
EMC
endstream
endobj
53 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEness/document\
s/2003-2006/TMPdg4v8o7u5m.htm \(3 of 4\)9/11/2007 1:)Tj
(03:42 PM)Tj
ET
EMC
endstream
endobj
54 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEess/documents\
/2003-2006/TMPdg4v8o7u5m.htm \(3 of 4\)9/11/2007 1:)Tj
(03:42 PM)Tj
ET
EMC
endstream
endobj
55 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEss/documents/\
2003-2006/TMPdg4v8o7u5m.htm \(3 of 4\)9/11/2007 1:)Tj
(03:42 PM)Tj
ET
EMC
endstream
endobj
56 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEs/documents/2\
003-2006/TMPdg4v8o7u5m.htm \(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
57 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/documents/20\
03-2006/TMPdg4v8o7u5m.htm \(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
58 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEdocuments/200\
3-2006/TMPdg4v8o7u5m.htm \(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
59 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEocuments/2003\
-2006/TMPdg4v8o7u5m.htm \(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
60 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEcuments/2003-\
2006/TMPdg4v8o7u5m.htm \(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
61 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEuments/2003-2\
006/TMPdg4v8o7u5m.htm \(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
62 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEments/2003-20\
06/TMPdg4v8o7u5m.htm \(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
63 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEents/2003-200\
6/TMPdg4v8o7u5m.htm \(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
64 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEnts/2003-2006\
/TMPdg4v8o7u5m.htm \(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
65 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEts/2003-2006/\
TMPdg4v8o7u5m.htm \(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
66 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEs/2003-2006/T\
MPdg4v8o7u5m.htm \(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
67 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/2003-2006/TM\
Pdg4v8o7u5m.htm \(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
68 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE2003-2006/TMP\
dg4v8o7u5m.htm \(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
69 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE003-2006/TMPd\
g4v8o7u5m.htm \(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
70 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE03-2006/TMPdg\
4v8o7u5m.htm \(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
71 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE3-2006/TMPdg4\
v8o7u5m.htm \(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
72 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE-2006/TMPdg4v\
8o7u5m.htm \(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
73 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE2006/TMPdg4v8\
o7u5m.htm \(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
74 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE006/TMPdg4v8o\
7u5m.htm \(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
75 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE06/TMPdg4v8o7\
u5m.htm \(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
76 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE6/TMPdg4v8o7u\
5m.htm \(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
77 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/TMPdg4v8o7u5\
m.htm \(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
78 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECETMPdg4v8o7u5m\
.htm \(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
79 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEMPdg4v8o7u5m.\
htm \(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
80 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEPdg4v8o7u5m.h\
tm \(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
81 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEdg4v8o7u5m.ht\
m \(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
82 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEg4v8o7u5m.htm\
\(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
83 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE4v8o7u5m.htm \
\(3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
84 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEv8o7u5m.htm \(\
3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
85 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE8o7u5m.htm \(\
3 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
86 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEo7u5m.htm \(3\
of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
87 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE7u5m.htm \(3 \
of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
88 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEu5m.htm \(3 o\
f 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
89 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE5m.htm \(3 of\
4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
90 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEm.htm \(3 of \
4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
91 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE.htm \(3 of 4\
\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
92 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEhtm \(3 of 4\)\
9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
93 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEtm \(3 of 4\)\
9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
94 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEm \(3 of 4\)9\
/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
95 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE \(3 of 4\)9/\
11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
96 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE\(3 of 4\)9/1\
1/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
97 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE3 of 4\)9/11/\
2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
98 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE of 4\)9/11/2\
007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
99 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEof 4\)9/11/20\
07 1:03:42 PM)Tj
ET
EMC
endstream
endobj
100 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEf 4\)9/11/200\
7 1:03:42 PM)Tj
ET
EMC
endstream
endobj
101 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE 4\)9/11/2007\
1:03:42 PM)Tj
ET
EMC
endstream
endobj
102 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE4\)9/11/2007 \
1:03:42 PM)Tj
ET
EMC
endstream
endobj
103 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE\)9/11/2007 1\
:03:42 PM)Tj
ET
EMC
endstream
endobj
104 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE9/11/2007 1:0\
3:42 PM)Tj
ET
EMC
endstream
endobj
105 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/11/2007 1:03\
:42 PM)Tj
ET
EMC
endstream
endobj
106 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE11/2007 1:03:\
42 PM)Tj
ET
EMC
endstream
endobj
107 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE1/2007 1:03:4\
2 PM)Tj
ET
EMC
endstream
endobj
108 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/2007 1:03:42\
PM)Tj
ET
EMC
endstream
endobj
109 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE2007 1:03:42 \
PM)Tj
ET
EMC
endstream
endobj
110 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE007 1:03:42 P\
M)Tj
ET
EMC
endstream
endobj
111 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE07 1:03:42 PM\
)Tj
ET
EMC
endstream
endobj
112 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE7 1:03:42 PM)Tj
ET
EMC
endstream
endobj
113 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE 1:03:42 PM)Tj
ET
EMC
endstream
endobj
114 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE1:03:42 PM)Tj
ET
EMC
endstream
endobj
115 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE:03:42 PM)Tj
ET
EMC
endstream
endobj
116 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE03:42 PM)Tj
ET
EMC
endstream
endobj
117 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE3:42 PM)Tj
ET
EMC
endstream
endobj
118 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE:42 PM)Tj
ET
EMC
endstream
endobj
119 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE42 PM)Tj
ET
EMC
endstream
endobj
120 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE2 PM)Tj
ET
EMC
endstream
endobj
121 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE PM)Tj
ET
EMC
endstream
endobj
122 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEPM)Tj
ET
EMC
endstream
endobj
123 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECEM)Tj
ET
EMC
endstream
endobj
124 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE)Tj
ET
EMC
endstream
endobj
125 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NEC)Tj
ET
EMC
endstream
endobj
126 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NE)Tj
ET
EMC
endstream
endobj
127 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...N)Tj
ET
EMC
endstream
endobj
128 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...)Tj
ET
EMC
endstream
endobj
129 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document..)Tj
ET
EMC
endstream
endobj
130 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document.)Tj
ET
EMC
endstream
endobj
131 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document)Tj
ET
EMC
endstream
endobj
132 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Documen)Tj
ET
EMC
endstream
endobj
133 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Docume)Tj
ET
EMC
endstream
endobj
134 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Docum)Tj
ET
EMC
endstream
endobj
135 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Docu)Tj
ET
EMC
endstream
endobj
136 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Doc)Tj
ET
EMC
endstream
endobj
137 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Do)Tj
ET
EMC
endstream
endobj
138 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My D)Tj
ET
EMC
endstream
endobj
139 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My )Tj
ET
EMC
endstream
endobj
140 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My)Tj
ET
EMC
endstream
endobj
141 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/M)Tj
ET
EMC
endstream
endobj
142 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/)Tj
ET
EMC
endstream
endobj
143 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen)Tj
ET
EMC
endstream
endobj
144 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowe)Tj
ET
EMC
endstream
endobj
145 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbow)Tj
ET
EMC
endstream
endobj
146 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbo)Tj
ET
EMC
endstream
endobj
147 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mb)Tj
ET
EMC
endstream
endobj
148 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/m)Tj
ET
EMC
endstream
endobj
149 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/)Tj
ET
EMC
endstream
endobj
150 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings)Tj
ET
EMC
endstream
endobj
151 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Setting)Tj
ET
EMC
endstream
endobj
152 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settin)Tj
ET
EMC
endstream
endobj
153 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Setti)Tj
ET
EMC
endstream
endobj
154 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Sett)Tj
ET
EMC
endstream
endobj
155 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Set)Tj
ET
EMC
endstream
endobj
156 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Se)Tj
ET
EMC
endstream
endobj
157 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and S)Tj
ET
EMC
endstream
endobj
158 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and )Tj
ET
EMC
endstream
endobj
159 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and)Tj
ET
EMC
endstream
endobj
160 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents an)Tj
ET
EMC
endstream
endobj
161 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents a)Tj
ET
EMC
endstream
endobj
162 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents )Tj
ET
EMC
endstream
endobj
163 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents)Tj
ET
EMC
endstream
endobj
164 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Document)Tj
ET
EMC
endstream
endobj
165 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documen)Tj
ET
EMC
endstream
endobj
166 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Docume)Tj
ET
EMC
endstream
endobj
167 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Docum)Tj
ET
EMC
endstream
endobj
168 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Docu)Tj
ET
EMC
endstream
endobj
169 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Doc)Tj
ET
EMC
endstream
endobj
170 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Do)Tj
ET
EMC
endstream
endobj
171 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/D)Tj
ET
EMC
endstream
endobj
172 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/)Tj
ET
EMC
endstream
endobj
173 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|)Tj
ET
EMC
endstream
endobj
174 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C)Tj
ET
EMC
endstream
endobj
175 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///)Tj
ET
EMC
endstream
endobj
176 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file://)Tj
ET
EMC
endstream
endobj
177 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:/)Tj
ET
EMC
endstream
endobj
178 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:)Tj
ET
EMC
endstream
endobj
179 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file)Tj
ET
EMC
endstream
endobj
180 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(fil)Tj
ET
EMC
endstream
endobj
181 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(fi)Tj
ET
EMC
endstream
endobj
182 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(f)Tj
ET
EMC
endstream
endobj
183 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.3092 Tm
(showed around 90% of companies used the Internet to conduct business, wi\
th larger companies being more advanced than )Tj
0 -1.2 TD
(smaller ones. US based companies had implemented the Internet earlier.)Tj
0 -2.557 TD
(Marketing was the most prevalent application facilitated by the Internet\
respondents from the US whilst Canadian )Tj
0 -1.2 TD
(companies ranked Internet EDI highest. As also highlighted in the UK sur\
vey, concerns related to lack of technical )Tj
T*
(resources were raised amongst all respondents. However, security of sens\
itive information was the greatest concern. Other )Tj
T*
(concerns included the need to change procedures, costs, speed of access \
and training of personnel.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Perceived barriers to adoption)Tj
/T1_0 1 Tf
0 -2.557 TD
(The slowness of the sector overall to respond has its routes in a number\
of perceived and actual barriers. These include: )Tj
0 -1.2 TD
(\225 Conservatism and lack of e-commerce skills; )Tj
T*
(\225 An underdeveloped IT infrastructure, particularly a limited take-up\
of enterprise resource planning \(ERP\) systems; )Tj
T*
(\225 Concern about the scale of the financial and technical resources ne\
eded for a major e-commerce commitment; )Tj
T*
(\225 Concern about the risks associated with e-commerce; )Tj
T*
(\225 Concern over price reductions brought about by reverse auctions.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Change of attitude needed)Tj
/T1_0 1 Tf
T*
(The pulp and paper industry has focused on maximizing output rather than\
optimizing returns from the marketplace. To )Tj
0 -1.2 TD
(change requires a cultural shift in the sector's outlook and business pr\
actices. E-commerce requires not only technical )Tj
T*
(knowledge, but also a new organizational flexibility that can develop an\
d manage many partnerships and alliances, and )Tj
T*
(juggle multiple distribution channels.)Tj
0 -2.557 TD
(Although the adoption of e-commerce has been limited, there is recogniti\
on amongst participants in the sector that e-)Tj
0 -1.2 TD
(commerce does offer potential benefits. For the pulp and paper industry,\
the competitive advantage of e-commerce )Tj
T*
(technologies includes: )Tj
0 -1.2 TD
(\225 Automating and integrating supply chain systems with trading partne\
rs and business processes; )Tj
T*
(\225 Lowering transaction costs associated with identifying, negotiating\
and purchasing from multiple suppliers; )Tj
T*
(\225 Cutting the use of low-value added intermediary brokers and dealers\
to reach customers; )Tj
T*
(\225 Expanding the universe of buyers and sellers; )Tj
T*
(\225 Consolidating and customizing multiple sources of pricing informati\
on, real time news and industry data.)Tj
0 -2.557 TD
(With the clear opportunities and good profile fit, a number of entrepren\
eurs and paper industry outsiders saw the )Tj
0 -1.2 TD
(opportunity to exploit e-commerce in the pulp and paper industry. By the\
end of 2000, more than 40 e-marketplaces had )Tj
T*
(been announced. However, the reaction from paper producers ranged from c\
aution to outright disgust to such an influx from )Tj
T*
(third party market places. Such skepticism and increasingly tough market\
conditions has led to a large number of casualties )Tj
T*
(amongst the third party dot.coms. The industry, however, has responded t\
o the arrival of third parties by establishing its )Tj
T*
(own sites. ForestExpress in the US and Expresso in Europe are perhaps tw\
o of the leading examples of such industry led )Tj
T*
(partnerships.)Tj
0 -2.557 TD
(In less than five years the commercial use of the Internet has grown mor\
e rapidly than any other sector of the economy. To )Tj
0 -1.2 TD
(put this into perspective, since 1990 the US economy has grown by an ave\
rage of 3.3%/yr and the EU had gross domestic )Tj
T*
(product figures averaging 2.2%/yr over that time, growing to 3.9%/yr fro\
m 1996 to 1999. The commercial use of the )Tj
T*
(Internet over the period 1997 to 2000 exploded by a rate of 104%/yr with\
the majority of the activity occurring during 1998 )Tj
T*
(and 1999. Such a wave of technology uptake led to the rise and rise of t\
he dot.com economy. New operations were )Tj
T*
(springing up overnight offering the facilities for B2B transactions and \
a new way to do business.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Don't be fooled by failure)Tj
ET
EMC
/Artifact <>BDC
Q
EMC
endstream
endobj
184 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4 of 4\)9/11/2007 1:)Tj
(03:42 P)Tj
ET
EMC
endstream
endobj
185 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4 of 4\)9/11/2007 1:)Tj
(03:42 )Tj
ET
EMC
endstream
endobj
186 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4 of 4\)9/11/2007 1:)Tj
(03:42)Tj
ET
EMC
endstream
endobj
187 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4 of 4\)9/11/2007 1:)Tj
(03:4)Tj
ET
EMC
endstream
endobj
188 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4 of 4\)9/11/2007 1:)Tj
(03:)Tj
ET
EMC
endstream
endobj
189 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4 of 4\)9/11/2007 1:)Tj
(03)Tj
ET
EMC
endstream
endobj
190 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4 of 4\)9/11/2007 1:)Tj
(0)Tj
ET
EMC
endstream
endobj
191 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4 of 4\)9/11/2007 1:)Tj
ET
EMC
endstream
endobj
192 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4 of 4\)9/11/2007 1)Tj
ET
EMC
endstream
endobj
193 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4 of 4\)9/11/2007 )Tj
ET
EMC
endstream
endobj
194 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4 of 4\)9/11/2007)Tj
ET
EMC
endstream
endobj
195 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4 of 4\)9/11/200)Tj
ET
EMC
endstream
endobj
196 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4 of 4\)9/11/20)Tj
ET
EMC
endstream
endobj
197 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4 of 4\)9/11/2)Tj
ET
EMC
endstream
endobj
198 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4 of 4\)9/11/)Tj
ET
EMC
endstream
endobj
199 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4 of 4\)9/11)Tj
ET
EMC
endstream
endobj
200 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4 of 4\)9/1)Tj
ET
EMC
endstream
endobj
201 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4 of 4\)9/)Tj
ET
EMC
endstream
endobj
202 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4 of 4\)9)Tj
ET
EMC
endstream
endobj
203 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4 of 4\))Tj
ET
EMC
endstream
endobj
204 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4 of 4)Tj
ET
EMC
endstream
endobj
205 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4 of )Tj
ET
EMC
endstream
endobj
206 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4 of)Tj
ET
EMC
endstream
endobj
207 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4 o)Tj
ET
EMC
endstream
endobj
208 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4 )Tj
ET
EMC
endstream
endobj
209 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(4)Tj
ET
EMC
endstream
endobj
210 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \()Tj
ET
EMC
endstream
endobj
211 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm )Tj
ET
EMC
endstream
endobj
212 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm)Tj
ET
EMC
endstream
endobj
213 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.ht)Tj
ET
EMC
endstream
endobj
214 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.h)Tj
ET
EMC
endstream
endobj
215 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.)Tj
ET
EMC
endstream
endobj
216 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m)Tj
ET
EMC
endstream
endobj
217 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5)Tj
ET
EMC
endstream
endobj
218 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u)Tj
ET
EMC
endstream
endobj
219 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7)Tj
ET
EMC
endstream
endobj
220 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o)Tj
ET
EMC
endstream
endobj
221 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8)Tj
ET
EMC
endstream
endobj
222 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v)Tj
ET
EMC
endstream
endobj
223 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4)Tj
ET
EMC
endstream
endobj
224 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg)Tj
ET
EMC
endstream
endobj
225 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPd)Tj
ET
EMC
endstream
endobj
226 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMP)Tj
ET
EMC
endstream
endobj
227 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TM)Tj
ET
EMC
endstream
endobj
228 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/T)Tj
ET
EMC
endstream
endobj
229 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/)Tj
ET
EMC
endstream
endobj
230 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006)Tj
ET
EMC
endstream
endobj
231 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-200)Tj
ET
EMC
endstream
endobj
232 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-20)Tj
ET
EMC
endstream
endobj
233 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2)Tj
ET
EMC
endstream
endobj
234 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-)Tj
ET
EMC
endstream
endobj
235 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003)Tj
ET
EMC
endstream
endobj
236 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/200)Tj
ET
EMC
endstream
endobj
237 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/20)Tj
ET
EMC
endstream
endobj
238 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2)Tj
ET
EMC
endstream
endobj
239 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/)Tj
ET
EMC
endstream
endobj
240 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments)Tj
ET
EMC
endstream
endobj
241 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cument)Tj
ET
EMC
endstream
endobj
242 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cumen)Tj
ET
EMC
endstream
endobj
243 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cume)Tj
ET
EMC
endstream
endobj
244 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cum)Tj
ET
EMC
endstream
endobj
245 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cu)Tj
ET
EMC
endstream
endobj
246 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
c)Tj
ET
EMC
endstream
endobj
247 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
)Tj
ET
EMC
endstream
endobj
248 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/d)Tj
ET
EMC
endstream
endobj
249 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/)Tj
ET
EMC
endstream
endobj
250 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness)Tj
ET
EMC
endstream
endobj
251 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusines)Tj
ET
EMC
endstream
endobj
252 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusine)Tj
ET
EMC
endstream
endobj
253 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusin)Tj
ET
EMC
endstream
endobj
254 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusi)Tj
ET
EMC
endstream
endobj
255 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebus)Tj
ET
EMC
endstream
endobj
256 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebu)Tj
ET
EMC
endstream
endobj
257 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/eb)Tj
ET
EMC
endstream
endobj
258 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/e)Tj
ET
EMC
endstream
endobj
259 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/)Tj
ET
EMC
endstream
endobj
260 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE)Tj
ET
EMC
endstream
endobj
261 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NEC)Tj
ET
EMC
endstream
endobj
262 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NE)Tj
ET
EMC
endstream
endobj
263 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...N)Tj
ET
EMC
endstream
endobj
264 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...)Tj
ET
EMC
endstream
endobj
265 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document..)Tj
ET
EMC
endstream
endobj
266 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document.)Tj
ET
EMC
endstream
endobj
267 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document)Tj
ET
EMC
endstream
endobj
268 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Documen)Tj
ET
EMC
endstream
endobj
269 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Docume)Tj
ET
EMC
endstream
endobj
270 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Docum)Tj
ET
EMC
endstream
endobj
271 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Docu)Tj
ET
EMC
endstream
endobj
272 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Doc)Tj
ET
EMC
endstream
endobj
273 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Do)Tj
ET
EMC
endstream
endobj
274 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My D)Tj
ET
EMC
endstream
endobj
275 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My )Tj
ET
EMC
endstream
endobj
276 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My)Tj
ET
EMC
endstream
endobj
277 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/M)Tj
ET
EMC
endstream
endobj
278 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/)Tj
ET
EMC
endstream
endobj
279 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen)Tj
ET
EMC
endstream
endobj
280 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowe)Tj
ET
EMC
endstream
endobj
281 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbow)Tj
ET
EMC
endstream
endobj
282 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbo)Tj
ET
EMC
endstream
endobj
283 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mb)Tj
ET
EMC
endstream
endobj
284 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/m)Tj
ET
EMC
endstream
endobj
285 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/)Tj
ET
EMC
endstream
endobj
286 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings)Tj
ET
EMC
endstream
endobj
287 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Setting)Tj
ET
EMC
endstream
endobj
288 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settin)Tj
ET
EMC
endstream
endobj
289 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Setti)Tj
ET
EMC
endstream
endobj
290 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Sett)Tj
ET
EMC
endstream
endobj
291 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Set)Tj
ET
EMC
endstream
endobj
292 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Se)Tj
ET
EMC
endstream
endobj
293 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and S)Tj
ET
EMC
endstream
endobj
294 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and )Tj
ET
EMC
endstream
endobj
295 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and)Tj
ET
EMC
endstream
endobj
296 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents an)Tj
ET
EMC
endstream
endobj
297 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents a)Tj
ET
EMC
endstream
endobj
298 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents )Tj
ET
EMC
endstream
endobj
299 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents)Tj
ET
EMC
endstream
endobj
300 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Document)Tj
ET
EMC
endstream
endobj
301 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documen)Tj
ET
EMC
endstream
endobj
302 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Docume)Tj
ET
EMC
endstream
endobj
303 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Docum)Tj
ET
EMC
endstream
endobj
304 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Docu)Tj
ET
EMC
endstream
endobj
305 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Doc)Tj
ET
EMC
endstream
endobj
306 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Do)Tj
ET
EMC
endstream
endobj
307 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/D)Tj
ET
EMC
endstream
endobj
308 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/)Tj
ET
EMC
endstream
endobj
309 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|)Tj
ET
EMC
endstream
endobj
310 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C)Tj
ET
EMC
endstream
endobj
311 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///)Tj
ET
EMC
endstream
endobj
312 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file://)Tj
ET
EMC
endstream
endobj
313 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:/)Tj
ET
EMC
endstream
endobj
314 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:)Tj
ET
EMC
endstream
endobj
315 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file)Tj
ET
EMC
endstream
endobj
316 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(fil)Tj
ET
EMC
endstream
endobj
317 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(fi)Tj
ET
EMC
endstream
endobj
318 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(f)Tj
ET
EMC
endstream
endobj
319 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(Now the heady euphoria that once surrounded e-commerce has vanished, lea\
ving in its wake a trail of dead dot.com )Tj
0 -1.2 TD
(operations. However, that has not meant an end to the changes that new i\
nformation and communications technologies are )Tj
T*
(bringing to businesses. Established businesses are now reforming traditi\
onal practices through the use of new technology. )Tj
0 -1.2 TD
(Research has indicated that the global pulp and paper industry is aware \
of these developments and in some cases has taken )Tj
0 -1.2 TD
(tentative steps to embrace such technologies. However, the industry need\
s to do more. Non-participation in e-commerce )Tj
T*
(and corporate strategies of not wanting to be the first are no longer an\
option. End users and other participants in the supply )Tj
T*
(chains are e-capable and they will and do expect all participants in the\
supply chain to be able to respond in a similar )Tj
T*
(manner.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Graham Moore)Tj
/T1_0 1 Tf
( )Tj
/T1_2 1 Tf
(is strategic consultancy manager - Pira International. This article is b\
ased on aspects of Pira )Tj
0 -1.2 TD
(International's on-going Strategic Futures Program of research. This exc\
lusive program aims to assist Pira Members in )Tj
T*
(their strategic planning by providing information and insight on a wide \
variety of issues across the sectors of paper, )Tj
T*
(packaging and printing. Further details of the Strategic Futures Program\
me can be obtained by e-mailing: )Tj
ET
0 0 1 RG
0.543 w 10 M 0 j 0 J []0 d
522.152 582.121 m
601.525 582.121 l
S
0 0 1 rg
BT
/T1_2 1 Tf
11.9 0 0 11.9 522.1516 583.7492 Tm
(grahamm@pira.)Tj
ET
8.5 566.141 m
33.942 566.141 l
S
BT
/T1_2 1 Tf
11.9 0 0 11.9 8.5 567.7692 Tm
(co.uk)Tj
0 0 0 rg
(.)Tj
ET
EMC
/Artifact <>BDC
Q
EMC
endstream
endobj
320 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2 of 4\)9/11/2007 1:)Tj
7.65 0 0 7.65 458.3493 8.1945 Tm
(03:42PM)Tj
ET
EMC
endstream
endobj
321 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2 of 4\)9/11/2007 1:)Tj
7.65 0 0 7.65 458.3493 8.1945 Tm
(03:42M)Tj
ET
EMC
endstream
endobj
322 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2 of 4\)9/11/2007 1:)Tj
7.65 0 0 7.65 458.3493 8.1945 Tm
(03:42)Tj
ET
EMC
endstream
endobj
323 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2 of 4\)9/11/2007 1:)Tj
7.65 0 0 7.65 458.3493 8.1945 Tm
(03:4)Tj
ET
EMC
endstream
endobj
324 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2 of 4\)9/11/2007 1:)Tj
7.65 0 0 7.65 458.3493 8.1945 Tm
(03:)Tj
ET
EMC
endstream
endobj
325 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2 of 4\)9/11/2007 1:)Tj
7.65 0 0 7.65 458.3493 8.1945 Tm
(03)Tj
ET
EMC
endstream
endobj
326 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2 of 4\)9/11/2007 1:)Tj
7.65 0 0 7.65 458.3493 8.1945 Tm
(0)Tj
ET
EMC
endstream
endobj
327 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2 of 4\)9/11/2007 1:)Tj
ET
EMC
endstream
endobj
328 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2 of 4\)9/11/2007 1)Tj
ET
EMC
endstream
endobj
329 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2 of 4\)9/11/2007 )Tj
ET
EMC
endstream
endobj
330 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2 of 4\)9/11/2007)Tj
ET
EMC
endstream
endobj
331 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2 of 4\)9/11/200)Tj
ET
EMC
endstream
endobj
332 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2 of 4\)9/11/20)Tj
ET
EMC
endstream
endobj
333 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2 of 4\)9/11/2)Tj
ET
EMC
endstream
endobj
334 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2 of 4\)9/11/)Tj
ET
EMC
endstream
endobj
335 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2 of 4\)9/11)Tj
ET
EMC
endstream
endobj
336 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2 of 4\)9/1)Tj
ET
EMC
endstream
endobj
337 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2 of 4\)9/)Tj
ET
EMC
endstream
endobj
338 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2 of 4\)9)Tj
ET
EMC
endstream
endobj
339 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2 of 4\))Tj
ET
EMC
endstream
endobj
340 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2 of 4)Tj
ET
EMC
endstream
endobj
341 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2 of )Tj
ET
EMC
endstream
endobj
342 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2 of)Tj
ET
EMC
endstream
endobj
343 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2 o)Tj
ET
EMC
endstream
endobj
344 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2 )Tj
ET
EMC
endstream
endobj
345 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \(2)Tj
ET
EMC
endstream
endobj
346 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm \()Tj
ET
EMC
endstream
endobj
347 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm )Tj
ET
EMC
endstream
endobj
348 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.htm)Tj
ET
EMC
endstream
endobj
349 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.ht)Tj
ET
EMC
endstream
endobj
350 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.h)Tj
ET
EMC
endstream
endobj
351 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m.)Tj
ET
EMC
endstream
endobj
352 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5m)Tj
ET
EMC
endstream
endobj
353 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u5)Tj
ET
EMC
endstream
endobj
354 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7u)Tj
ET
EMC
endstream
endobj
355 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o7)Tj
ET
EMC
endstream
endobj
356 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8o)Tj
ET
EMC
endstream
endobj
357 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v8)Tj
ET
EMC
endstream
endobj
358 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4v)Tj
ET
EMC
endstream
endobj
359 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg4)Tj
ET
EMC
endstream
endobj
360 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPdg)Tj
ET
EMC
endstream
endobj
361 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMPd)Tj
ET
EMC
endstream
endobj
362 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TMP)Tj
ET
EMC
endstream
endobj
363 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/TM)Tj
ET
EMC
endstream
endobj
364 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/T)Tj
ET
EMC
endstream
endobj
365 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006/)Tj
ET
EMC
endstream
endobj
366 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2006)Tj
ET
EMC
endstream
endobj
367 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-200)Tj
ET
EMC
endstream
endobj
368 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-20)Tj
ET
EMC
endstream
endobj
369 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-2)Tj
ET
EMC
endstream
endobj
370 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003-)Tj
ET
EMC
endstream
endobj
371 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2003)Tj
ET
EMC
endstream
endobj
372 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/200)Tj
ET
EMC
endstream
endobj
373 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/20)Tj
ET
EMC
endstream
endobj
374 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/2)Tj
ET
EMC
endstream
endobj
375 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments/)Tj
ET
EMC
endstream
endobj
376 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cuments)Tj
ET
EMC
endstream
endobj
377 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cument)Tj
ET
EMC
endstream
endobj
378 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cumen)Tj
ET
EMC
endstream
endobj
379 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cume)Tj
ET
EMC
endstream
endobj
380 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cum)Tj
ET
EMC
endstream
endobj
381 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
cu)Tj
ET
EMC
endstream
endobj
382 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
c)Tj
ET
EMC
endstream
endobj
383 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/do\
)Tj
ET
EMC
endstream
endobj
384 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/d)Tj
ET
EMC
endstream
endobj
385 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness/)Tj
ET
EMC
endstream
endobj
386 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusiness)Tj
ET
EMC
endstream
endobj
387 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusines)Tj
ET
EMC
endstream
endobj
388 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusine)Tj
ET
EMC
endstream
endobj
389 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusin)Tj
ET
EMC
endstream
endobj
390 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebusi)Tj
ET
EMC
endstream
endobj
391 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebus)Tj
ET
EMC
endstream
endobj
392 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/ebu)Tj
ET
EMC
endstream
endobj
393 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/eb)Tj
ET
EMC
endstream
endobj
394 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/e)Tj
ET
EMC
endstream
endobj
395 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE/)Tj
ET
EMC
endstream
endobj
396 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NECE)Tj
ET
EMC
endstream
endobj
397 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NEC)Tj
ET
EMC
endstream
endobj
398 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...NE)Tj
ET
EMC
endstream
endobj
399 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...N)Tj
ET
EMC
endstream
endobj
400 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document...)Tj
ET
EMC
endstream
endobj
401 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document..)Tj
ET
EMC
endstream
endobj
402 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document.)Tj
ET
EMC
endstream
endobj
403 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Document)Tj
ET
EMC
endstream
endobj
404 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Documen)Tj
ET
EMC
endstream
endobj
405 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Docume)Tj
ET
EMC
endstream
endobj
406 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Docum)Tj
ET
EMC
endstream
endobj
407 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Docu)Tj
ET
EMC
endstream
endobj
408 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Doc)Tj
ET
EMC
endstream
endobj
409 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My Do)Tj
ET
EMC
endstream
endobj
410 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My D)Tj
ET
EMC
endstream
endobj
411 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My )Tj
ET
EMC
endstream
endobj
412 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/My)Tj
ET
EMC
endstream
endobj
413 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/M)Tj
ET
EMC
endstream
endobj
414 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen/)Tj
ET
EMC
endstream
endobj
415 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowen)Tj
ET
EMC
endstream
endobj
416 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbowe)Tj
ET
EMC
endstream
endobj
417 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbow)Tj
ET
EMC
endstream
endobj
418 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mbo)Tj
ET
EMC
endstream
endobj
419 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/mb)Tj
ET
EMC
endstream
endobj
420 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/m)Tj
ET
EMC
endstream
endobj
421 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings/)Tj
ET
EMC
endstream
endobj
422 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settings)Tj
ET
EMC
endstream
endobj
423 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Setting)Tj
ET
EMC
endstream
endobj
424 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Settin)Tj
ET
EMC
endstream
endobj
425 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Setti)Tj
ET
EMC
endstream
endobj
426 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Sett)Tj
ET
EMC
endstream
endobj
427 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Set)Tj
ET
EMC
endstream
endobj
428 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and Se)Tj
ET
EMC
endstream
endobj
429 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and S)Tj
ET
EMC
endstream
endobj
430 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and )Tj
ET
EMC
endstream
endobj
431 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents and)Tj
ET
EMC
endstream
endobj
432 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents an)Tj
ET
EMC
endstream
endobj
433 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents a)Tj
ET
EMC
endstream
endobj
434 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents )Tj
ET
EMC
endstream
endobj
435 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documents)Tj
ET
EMC
endstream
endobj
436 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Document)Tj
ET
EMC
endstream
endobj
437 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Documen)Tj
ET
EMC
endstream
endobj
438 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Docume)Tj
ET
EMC
endstream
endobj
439 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Docum)Tj
ET
EMC
endstream
endobj
440 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Docu)Tj
ET
EMC
endstream
endobj
441 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Doc)Tj
ET
EMC
endstream
endobj
442 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/Do)Tj
ET
EMC
endstream
endobj
443 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/D)Tj
ET
EMC
endstream
endobj
444 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|/)Tj
ET
EMC
endstream
endobj
445 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C|)Tj
ET
EMC
endstream
endobj
446 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C)Tj
ET
EMC
endstream
endobj
447 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///)Tj
ET
EMC
endstream
endobj
448 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file://)Tj
ET
EMC
endstream
endobj
449 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:/)Tj
ET
EMC
endstream
endobj
450 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:)Tj
ET
EMC
endstream
endobj
451 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file)Tj
ET
EMC
endstream
endobj
452 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(fil)Tj
ET
EMC
endstream
endobj
453 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(fi)Tj
ET
EMC
endstream
endobj
454 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(f)Tj
ET
EMC
endstream
endobj
455 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
(appear to have the most to gain from e-commerce. Many of them will be ab\
le to drastically cut their order-related costs. It )Tj
0 -1.2 TD
(has been claimed that 15-20% savings of purchase costs are not atypical.\
)Tj
/T1_1 1 Tf
0 -2.557 TD
(Slow to adopt)Tj
/T1_0 1 Tf
0 -2.557 TD
(However, a recent global survey has shown that the pulp and paper indust\
ry has been slow to embrace e-commerce. Whilst )Tj
0 -1.2 TD
(there have been a few companies that have progressed very far down the r\
oute to adopting it into their organizations, the )Tj
T*
(majority of companies have not yet progressed beyond the initial channel\
enhancement or "brochureware" stage of e-)Tj
0 -1.2 TD
(commerce.)Tj
0 -2.557 TD
(Such findings have been reinforced by a study undertaken for the UK gove\
rnment by PriceWaterhouseCoopers to evaluate )Tj
0 -1.2 TD
(the current state of play of e-commerce and its potential implications f\
or the paper and board industry in the UK. This study )Tj
T*
(is part of a wider UK government initiative to make the UK "the world's \
best place to trade electronically by 2002, based on )Tj
T*
(demanding consumers, excellent suppliers and Government/industry partner\
ship".)Tj
0 -2.557 TD
(The study focused on the printing and writing sector, which is the large\
st within the UK paper and board industry in terms )Tj
0 -1.2 TD
(of value and volume. The key findings were: )Tj
T*
(\225 The use of e-commerce technologies by printings and writings compan\
ies is relatively widespread. The majority of )Tj
T*
(companies have websites and almost all use external e-mail. A significan\
t proportion of companies also use EDI with )Tj
T*
(customers and suppliers, but few have extranets although 25% plan to hav\
e them. )Tj
T*
(\225 E-commerce technologies have been used almost exclusively for messa\
ging and marketing. )Tj
T*
(\225 The opportunities presented by e-commerce, therefore, are not being\
exploited in full. For example, very few websites )Tj
T*
(have been developed to allow transactions to take place on-line \(less t\
han 10%\) or to analyze customer information. The use )Tj
T*
(of EDI is limited mainly to ordering products and has not yet been used \
to streamline the whole transaction process. )Tj
T*
(\225 Responsibility for e-commerce largely falls to senior management al\
though a few larger companies have appointed e-)Tj
T*
(commerce directors. Relatively few companies have developed and implemen\
ted formal e- commerce strategies and plans.)Tj
0 -2.557 TD
(The study also highlighted the motivations and expectations of e- commer\
ce for the individual UK businesses. Although the )Tj
0 -1.2 TD
(main motivators varied among the companies surveyed, the most significan\
t were competitive pressures and changing )Tj
T*
(customer demands.)Tj
/T1_1 1 Tf
0 -2.557 TD
(Positives and negatives expected)Tj
/T1_0 1 Tf
T*
(The paper mills and merchants expected their use of e-commerce to have t\
he greatest positive effect on the provision of )Tj
0 -1.2 TD
(information about their products to their customers and on their adverti\
sing. A few firms were concerned that e-commerce )Tj
T*
(would have a negative effect on sales and purchases, reflecting worries \
about the possible effect of e- markets.)Tj
0 -2.557 TD
(At least half of the firms surveyed expected e-commerce to have a positi\
ve effect on the transaction completion process. )Tj
0 -1.2 TD
(Around three quarters of the firms expected e-commerce to have a positiv\
e effect on the ordering of their products through )Tj
T*
(the use of websites or EDI. Such developments were expected to positivel\
y affect billing and payments. This picture )Tj
T*
(contrasts with the functionality of many of the e-commerce systems in pl\
ace in paper mills and merchants.)Tj
0 -2.557 TD
(About half of paper mills and merchants surveyed expected e- commerce to\
have a positive effect on production support. In )Tj
0 -1.2 TD
(general, firms expected a positive effect on their ability to capture an\
d process customer information and, to a lesser extent, )Tj
T*
(to undertake market analysis and development.)Tj
0 -2.557 TD
(Around 70% of firms thought that their use of e-commerce was innovative \
particularly in the field of managing customer )Tj
0 -1.2 TD
(and supplier relationships.)Tj
0 -2.557 TD
(A survey of North American mills has also been undertaken to compare the\
situation in the US and Canada. The results )Tj
ET
EMC
/Artifact <>BDC
Q
EMC
endstream
endobj
456 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C)Tj
7.65 0 0 7.65 41.8068 8.1945 Tm
(/Documents and Settings/mbowen/My Document...NECE/ebusiness/documents/20\
03-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
457 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///CDocuments and Settings/mbowen/My Document...NECE/ebusiness/docu\
ments/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:)Tj
(03:42 PM)Tj
ET
EMC
endstream
endobj
458 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cocuments and Settings/mbowen/My Document...NECE/ebusiness/docum\
ents/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:)Tj
(03:42 PM)Tj
ET
EMC
endstream
endobj
459 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Ccuments and Settings/mbowen/My Document...NECE/ebusiness/docume\
nts/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:)Tj
(03:42 PM)Tj
ET
EMC
endstream
endobj
460 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cuments and Settings/mbowen/My Document...NECE/ebusiness/documen\
ts/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:)Tj
(03:42 PM)Tj
ET
EMC
endstream
endobj
461 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cments and Settings/mbowen/My Document...NECE/ebusiness/document\
s/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:)Tj
(03:42 PM)Tj
ET
EMC
endstream
endobj
462 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cents and Settings/mbowen/My Document...NECE/ebusiness/documents\
/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:)Tj
(03:42 PM)Tj
ET
EMC
endstream
endobj
463 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cnts and Settings/mbowen/My Document...NECE/ebusiness/documents/\
2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:)Tj
(03:42 PM)Tj
ET
EMC
endstream
endobj
464 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cts and Settings/mbowen/My Document...NECE/ebusiness/documents/2\
003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
465 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cs and Settings/mbowen/My Document...NECE/ebusiness/documents/20\
03-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
466 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C and Settings/mbowen/My Document...NECE/ebusiness/documents/200\
3-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
467 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cand Settings/mbowen/My Document...NECE/ebusiness/documents/2003\
-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
468 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cnd Settings/mbowen/My Document...NECE/ebusiness/documents/2003-\
2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
469 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cd Settings/mbowen/My Document...NECE/ebusiness/documents/2003-2\
006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
470 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C Settings/mbowen/My Document...NECE/ebusiness/documents/2003-20\
06/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
471 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///CSettings/mbowen/My Document...NECE/ebusiness/documents/2003-200\
6/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
472 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cettings/mbowen/My Document...NECE/ebusiness/documents/2003-2006\
/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
473 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cttings/mbowen/My Document...NECE/ebusiness/documents/2003-2006/\
TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
474 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Ctings/mbowen/My Document...NECE/ebusiness/documents/2003-2006/T\
MPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
475 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cings/mbowen/My Document...NECE/ebusiness/documents/2003-2006/TM\
Pdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
476 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cngs/mbowen/My Document...NECE/ebusiness/documents/2003-2006/TMP\
dg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
477 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cgs/mbowen/My Document...NECE/ebusiness/documents/2003-2006/TMPd\
g4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
478 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cs/mbowen/My Document...NECE/ebusiness/documents/2003-2006/TMPdg\
4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
479 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C/mbowen/My Document...NECE/ebusiness/documents/2003-2006/TMPdg4\
v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
480 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cmbowen/My Document...NECE/ebusiness/documents/2003-2006/TMPdg4v\
8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
481 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cbowen/My Document...NECE/ebusiness/documents/2003-2006/TMPdg4v8\
o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
482 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cowen/My Document...NECE/ebusiness/documents/2003-2006/TMPdg4v8o\
7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
483 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cwen/My Document...NECE/ebusiness/documents/2003-2006/TMPdg4v8o7\
u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
484 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cen/My Document...NECE/ebusiness/documents/2003-2006/TMPdg4v8o7u\
5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
485 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cn/My Document...NECE/ebusiness/documents/2003-2006/TMPdg4v8o7u5\
m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
486 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C/My Document...NECE/ebusiness/documents/2003-2006/TMPdg4v8o7u5m\
.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
487 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///CMy Document...NECE/ebusiness/documents/2003-2006/TMPdg4v8o7u5m.\
htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
488 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cy Document...NECE/ebusiness/documents/2003-2006/TMPdg4v8o7u5m.h\
tm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
489 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C Document...NECE/ebusiness/documents/2003-2006/TMPdg4v8o7u5m.ht\
m \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
490 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///CDocument...NECE/ebusiness/documents/2003-2006/TMPdg4v8o7u5m.htm\
\(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
491 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cocument...NECE/ebusiness/documents/2003-2006/TMPdg4v8o7u5m.htm \
\(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
492 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Ccument...NECE/ebusiness/documents/2003-2006/TMPdg4v8o7u5m.htm \(\
1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
493 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cument...NECE/ebusiness/documents/2003-2006/TMPdg4v8o7u5m.htm \(\
1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
494 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cment...NECE/ebusiness/documents/2003-2006/TMPdg4v8o7u5m.htm \(1\
of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
495 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cent...NECE/ebusiness/documents/2003-2006/TMPdg4v8o7u5m.htm \(1 \
of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
496 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cnt...NECE/ebusiness/documents/2003-2006/TMPdg4v8o7u5m.htm \(1 o\
f 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
497 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Ct...NECE/ebusiness/documents/2003-2006/TMPdg4v8o7u5m.htm \(1 of\
4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
498 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C...NECE/ebusiness/documents/2003-2006/TMPdg4v8o7u5m.htm \(1 of \
4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
499 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C..NECE/ebusiness/documents/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\
\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
500 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C.NECE/ebusiness/documents/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)\
9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
501 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///CNECE/ebusiness/documents/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)\
9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
502 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///CECE/ebusiness/documents/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9\
/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
503 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///CCE/ebusiness/documents/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/\
11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
504 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///CE/ebusiness/documents/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/1\
1/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
505 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C/ebusiness/documents/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11\
/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
506 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cebusiness/documents/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/\
2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
507 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cbusiness/documents/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2\
007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
508 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cusiness/documents/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/20\
07 1:03:42 PM)Tj
ET
EMC
endstream
endobj
509 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Csiness/documents/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/200\
7 1:03:42 PM)Tj
ET
EMC
endstream
endobj
510 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Ciness/documents/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007\
1:03:42 PM)Tj
ET
EMC
endstream
endobj
511 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cness/documents/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 \
1:03:42 PM)Tj
ET
EMC
endstream
endobj
512 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cess/documents/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1\
:03:42 PM)Tj
ET
EMC
endstream
endobj
513 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Css/documents/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:\
03:42 PM)Tj
ET
EMC
endstream
endobj
514 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cs/documents/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:0\
3:42 PM)Tj
ET
EMC
endstream
endobj
515 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C/documents/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03\
:42 PM)Tj
ET
EMC
endstream
endobj
516 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cdocuments/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:\
42 PM)Tj
ET
EMC
endstream
endobj
517 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cocuments/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:4\
2 PM)Tj
ET
EMC
endstream
endobj
518 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Ccuments/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42\
PM)Tj
ET
EMC
endstream
endobj
519 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cuments/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 \
PM)Tj
ET
EMC
endstream
endobj
520 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cments/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 P\
M)Tj
ET
EMC
endstream
endobj
521 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cents/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM\
)Tj
ET
EMC
endstream
endobj
522 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cnts/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
523 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cts/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
524 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cs/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
525 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C/2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
526 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C2003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
527 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C003-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
528 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C03-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
529 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C3-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
530 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C-2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
531 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C2006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
532 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C006/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
533 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C06/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
534 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C6/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
535 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C/TMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
536 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///CTMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
537 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///CMPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
538 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///CPdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
539 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cdg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
540 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cg4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
541 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C4v8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
542 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cv8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
543 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C8o7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
544 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Co7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
545 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C7u5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
546 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cu5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
547 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C5m.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
548 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cm.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
549 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C.htm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
550 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Chtm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
551 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Ctm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
552 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cm \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
553 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C \(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
554 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C\(1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
555 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C1 of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
556 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C of 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
557 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cof 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
558 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///Cf 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
559 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C 4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
560 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C4\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
561 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C\)9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
562 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C9/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
563 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C/11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
564 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C11/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
565 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C1/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
566 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C/2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
567 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C2007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
568 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C007 1:03:42 PM)Tj
ET
EMC
endstream
endobj
569 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C07 1:03:42 PM)Tj
ET
EMC
endstream
endobj
570 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C7 1:03:42 PM)Tj
ET
EMC
endstream
endobj
571 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C 1:03:42 PM)Tj
ET
EMC
endstream
endobj
572 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C1:03:42 PM)Tj
ET
EMC
endstream
endobj
573 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C:03:42 PM)Tj
ET
EMC
endstream
endobj
574 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C03:42 PM)Tj
ET
EMC
endstream
endobj
575 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C3:42 PM)Tj
ET
EMC
endstream
endobj
576 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C:42 PM)Tj
ET
EMC
endstream
endobj
577 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C42 PM)Tj
ET
EMC
endstream
endobj
578 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C2 PM)Tj
ET
EMC
endstream
endobj
579 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C PM)Tj
ET
EMC
endstream
endobj
580 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///CPM)Tj
ET
EMC
endstream
endobj
581 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///CM)Tj
ET
EMC
endstream
endobj
582 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///C)Tj
ET
EMC
endstream
endobj
583 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:///)Tj
ET
EMC
endstream
endobj
584 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file://)Tj
ET
EMC
endstream
endobj
585 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:/)Tj
ET
EMC
endstream
endobj
586 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file:)Tj
ET
EMC
endstream
endobj
587 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(file)Tj
ET
EMC
endstream
endobj
588 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(fil)Tj
ET
EMC
endstream
endobj
589 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(fi)Tj
ET
EMC
endstream
endobj
590 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
BT
/T1_0 1 Tf
7.65 0 0 7.65 18 8.1945 Tm
(f)Tj
ET
EMC
endstream
endobj
591 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
q
0 18 612 756 re
W* n
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
BT
/T1_0 1 Tf
11.9 0 0 11.9 9.35 729.6092 Tm
( )Tj
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 714.7089 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 674.4573 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
0 -1.2 TD
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
T*
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
0 -1.2 TD
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
T*
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
/Artifact <>BDC
Q
EMC
endstream
endobj
592 0 obj<>stream
2007-09-11T13:05:57-05:00
2007-09-11T13:03:41-05:00
2007-09-11T13:05:57-05:00
application/pdf
Paper Industry and E-Commerce: The Challenge
uuid:bda573c3-b64a-41bd-a1b8-5c32ffc0eb3f
uuid:d8c4e763-9422-4888-b400-d2452078c27d
Acrobat Web Capture 7.0
endstream
endobj
xref
1 1
0000025304 00000 n
3 1
0000025432 00000 n
11 1
0000025608 00000 n
14 1
0000025813 00000 n
16 1
0000026006 00000 n
18 1
0000026199 00000 n
48 545
0000026418 00000 n
0000031410 00000 n
0000036401 00000 n
0000041391 00000 n
0000046380 00000 n
0000051368 00000 n
0000056355 00000 n
0000061341 00000 n
0000066326 00000 n
0000071305 00000 n
0000076283 00000 n
0000081260 00000 n
0000086236 00000 n
0000091211 00000 n
0000096185 00000 n
0000101158 00000 n
0000106130 00000 n
0000111101 00000 n
0000116071 00000 n
0000121040 00000 n
0000126008 00000 n
0000130975 00000 n
0000135941 00000 n
0000140906 00000 n
0000145870 00000 n
0000150833 00000 n
0000155795 00000 n
0000160756 00000 n
0000165716 00000 n
0000170675 00000 n
0000175633 00000 n
0000180590 00000 n
0000185546 00000 n
0000190501 00000 n
0000195455 00000 n
0000200408 00000 n
0000205360 00000 n
0000210311 00000 n
0000215261 00000 n
0000220210 00000 n
0000225158 00000 n
0000230105 00000 n
0000235051 00000 n
0000239996 00000 n
0000244940 00000 n
0000249883 00000 n
0000254825 00000 n
0000259766 00000 n
0000264706 00000 n
0000269645 00000 n
0000274582 00000 n
0000279518 00000 n
0000284453 00000 n
0000289388 00000 n
0000294322 00000 n
0000299255 00000 n
0000304187 00000 n
0000309117 00000 n
0000314046 00000 n
0000318974 00000 n
0000323901 00000 n
0000328827 00000 n
0000333752 00000 n
0000338676 00000 n
0000343599 00000 n
0000348519 00000 n
0000353438 00000 n
0000358356 00000 n
0000363273 00000 n
0000368189 00000 n
0000373104 00000 n
0000378018 00000 n
0000382931 00000 n
0000387843 00000 n
0000392754 00000 n
0000397664 00000 n
0000402573 00000 n
0000407481 00000 n
0000412388 00000 n
0000417294 00000 n
0000422199 00000 n
0000427103 00000 n
0000432006 00000 n
0000436908 00000 n
0000441809 00000 n
0000446709 00000 n
0000451608 00000 n
0000456506 00000 n
0000461403 00000 n
0000466299 00000 n
0000471194 00000 n
0000476088 00000 n
0000480981 00000 n
0000485873 00000 n
0000490764 00000 n
0000495654 00000 n
0000500543 00000 n
0000505431 00000 n
0000510318 00000 n
0000515204 00000 n
0000520089 00000 n
0000524973 00000 n
0000529856 00000 n
0000534738 00000 n
0000539619 00000 n
0000544499 00000 n
0000549378 00000 n
0000554256 00000 n
0000559133 00000 n
0000564009 00000 n
0000568884 00000 n
0000573758 00000 n
0000578631 00000 n
0000583503 00000 n
0000588374 00000 n
0000593244 00000 n
0000598113 00000 n
0000602981 00000 n
0000607848 00000 n
0000612714 00000 n
0000617579 00000 n
0000622443 00000 n
0000627306 00000 n
0000632168 00000 n
0000637029 00000 n
0000641889 00000 n
0000646748 00000 n
0000651606 00000 n
0000656463 00000 n
0000661319 00000 n
0000666174 00000 n
0000671028 00000 n
0000675881 00000 n
0000680733 00000 n
0000685584 00000 n
0000690434 00000 n
0000695234 00000 n
0000697645 00000 n
0000700055 00000 n
0000702464 00000 n
0000704872 00000 n
0000707279 00000 n
0000709685 00000 n
0000712090 00000 n
0000714489 00000 n
0000716887 00000 n
0000719284 00000 n
0000721680 00000 n
0000724075 00000 n
0000726469 00000 n
0000728862 00000 n
0000731254 00000 n
0000733645 00000 n
0000736035 00000 n
0000738424 00000 n
0000740812 00000 n
0000743199 00000 n
0000745584 00000 n
0000747968 00000 n
0000750351 00000 n
0000752733 00000 n
0000755114 00000 n
0000757494 00000 n
0000759873 00000 n
0000762250 00000 n
0000764626 00000 n
0000767001 00000 n
0000769375 00000 n
0000771748 00000 n
0000774120 00000 n
0000776491 00000 n
0000778861 00000 n
0000781230 00000 n
0000783598 00000 n
0000785965 00000 n
0000788331 00000 n
0000790696 00000 n
0000793060 00000 n
0000795423 00000 n
0000797785 00000 n
0000800146 00000 n
0000802506 00000 n
0000804865 00000 n
0000807223 00000 n
0000809580 00000 n
0000811936 00000 n
0000814291 00000 n
0000816645 00000 n
0000818998 00000 n
0000821350 00000 n
0000823701 00000 n
0000826051 00000 n
0000828400 00000 n
0000830748 00000 n
0000833095 00000 n
0000835441 00000 n
0000837786 00000 n
0000840130 00000 n
0000842473 00000 n
0000844815 00000 n
0000847156 00000 n
0000849494 00000 n
0000851831 00000 n
0000854167 00000 n
0000856502 00000 n
0000858836 00000 n
0000861169 00000 n
0000863501 00000 n
0000865832 00000 n
0000868162 00000 n
0000870491 00000 n
0000872819 00000 n
0000875146 00000 n
0000877472 00000 n
0000879797 00000 n
0000882121 00000 n
0000884444 00000 n
0000886766 00000 n
0000889087 00000 n
0000891407 00000 n
0000893726 00000 n
0000896044 00000 n
0000898361 00000 n
0000900677 00000 n
0000902992 00000 n
0000905306 00000 n
0000907619 00000 n
0000909931 00000 n
0000912242 00000 n
0000914552 00000 n
0000916861 00000 n
0000919169 00000 n
0000921476 00000 n
0000923782 00000 n
0000926087 00000 n
0000928391 00000 n
0000930694 00000 n
0000932996 00000 n
0000935297 00000 n
0000937597 00000 n
0000939896 00000 n
0000942194 00000 n
0000944491 00000 n
0000946787 00000 n
0000949082 00000 n
0000951376 00000 n
0000953669 00000 n
0000955961 00000 n
0000958252 00000 n
0000960542 00000 n
0000962831 00000 n
0000965119 00000 n
0000967406 00000 n
0000969692 00000 n
0000971977 00000 n
0000974261 00000 n
0000976544 00000 n
0000978826 00000 n
0000981107 00000 n
0000983387 00000 n
0000985666 00000 n
0000987944 00000 n
0000990221 00000 n
0000992497 00000 n
0000994772 00000 n
0000997046 00000 n
0000999319 00000 n
0001001591 00000 n
0001003862 00000 n
0001006132 00000 n
0001008401 00000 n
0001010669 00000 n
0001012887 00000 n
0001018007 00000 n
0001023126 00000 n
0001028244 00000 n
0001033361 00000 n
0001038477 00000 n
0001043592 00000 n
0001048706 00000 n
0001053781 00000 n
0001058855 00000 n
0001063928 00000 n
0001069000 00000 n
0001074071 00000 n
0001079141 00000 n
0001084210 00000 n
0001089278 00000 n
0001094345 00000 n
0001099411 00000 n
0001104476 00000 n
0001109540 00000 n
0001114603 00000 n
0001119664 00000 n
0001124724 00000 n
0001129783 00000 n
0001134841 00000 n
0001139898 00000 n
0001144954 00000 n
0001150009 00000 n
0001155062 00000 n
0001160114 00000 n
0001165165 00000 n
0001170215 00000 n
0001175264 00000 n
0001180312 00000 n
0001185359 00000 n
0001190405 00000 n
0001195450 00000 n
0001200494 00000 n
0001205537 00000 n
0001210579 00000 n
0001215620 00000 n
0001220660 00000 n
0001225699 00000 n
0001230737 00000 n
0001235774 00000 n
0001240810 00000 n
0001245845 00000 n
0001250879 00000 n
0001255912 00000 n
0001260944 00000 n
0001265975 00000 n
0001271005 00000 n
0001276034 00000 n
0001281062 00000 n
0001286089 00000 n
0001291115 00000 n
0001296140 00000 n
0001301164 00000 n
0001306187 00000 n
0001311209 00000 n
0001316230 00000 n
0001321250 00000 n
0001326269 00000 n
0001331287 00000 n
0001336304 00000 n
0001341318 00000 n
0001346331 00000 n
0001351343 00000 n
0001356354 00000 n
0001361364 00000 n
0001366373 00000 n
0001371381 00000 n
0001376388 00000 n
0001381394 00000 n
0001386399 00000 n
0001391403 00000 n
0001396406 00000 n
0001401408 00000 n
0001406409 00000 n
0001411409 00000 n
0001416408 00000 n
0001421406 00000 n
0001426403 00000 n
0001431399 00000 n
0001436394 00000 n
0001441388 00000 n
0001446381 00000 n
0001451373 00000 n
0001456364 00000 n
0001461354 00000 n
0001466343 00000 n
0001471331 00000 n
0001476318 00000 n
0001481304 00000 n
0001486289 00000 n
0001491273 00000 n
0001496256 00000 n
0001501238 00000 n
0001506219 00000 n
0001511199 00000 n
0001516178 00000 n
0001521156 00000 n
0001526133 00000 n
0001531109 00000 n
0001536084 00000 n
0001541058 00000 n
0001546031 00000 n
0001551003 00000 n
0001555974 00000 n
0001560944 00000 n
0001565913 00000 n
0001570881 00000 n
0001575848 00000 n
0001580814 00000 n
0001585779 00000 n
0001590743 00000 n
0001595706 00000 n
0001600668 00000 n
0001605629 00000 n
0001610589 00000 n
0001615548 00000 n
0001620506 00000 n
0001625463 00000 n
0001630419 00000 n
0001635374 00000 n
0001640328 00000 n
0001645281 00000 n
0001650233 00000 n
0001655184 00000 n
0001660134 00000 n
0001665083 00000 n
0001670031 00000 n
0001674978 00000 n
0001679924 00000 n
0001684869 00000 n
0001689813 00000 n
0001694707 00000 n
0001699287 00000 n
0001703834 00000 n
0001708380 00000 n
0001712925 00000 n
0001717469 00000 n
0001722012 00000 n
0001726554 00000 n
0001731095 00000 n
0001735630 00000 n
0001740164 00000 n
0001744697 00000 n
0001749229 00000 n
0001753760 00000 n
0001758290 00000 n
0001762819 00000 n
0001767347 00000 n
0001771874 00000 n
0001776400 00000 n
0001780925 00000 n
0001785449 00000 n
0001789972 00000 n
0001794494 00000 n
0001799015 00000 n
0001803535 00000 n
0001808054 00000 n
0001812572 00000 n
0001817089 00000 n
0001821605 00000 n
0001826120 00000 n
0001830634 00000 n
0001835147 00000 n
0001839659 00000 n
0001844170 00000 n
0001848680 00000 n
0001853189 00000 n
0001857697 00000 n
0001862204 00000 n
0001866710 00000 n
0001871215 00000 n
0001875719 00000 n
0001880222 00000 n
0001884724 00000 n
0001889225 00000 n
0001893725 00000 n
0001898224 00000 n
0001902722 00000 n
0001907219 00000 n
0001911715 00000 n
0001916210 00000 n
0001920704 00000 n
0001925197 00000 n
0001929689 00000 n
0001934180 00000 n
0001938670 00000 n
0001943159 00000 n
0001947647 00000 n
0001952134 00000 n
0001956620 00000 n
0001961105 00000 n
0001965589 00000 n
0001970072 00000 n
0001974554 00000 n
0001979035 00000 n
0001983515 00000 n
0001987994 00000 n
0001992472 00000 n
0001996947 00000 n
0002001421 00000 n
0002005894 00000 n
0002010366 00000 n
0002014837 00000 n
0002019307 00000 n
0002023776 00000 n
0002028244 00000 n
0002032711 00000 n
0002037177 00000 n
0002041642 00000 n
0002046106 00000 n
0002050569 00000 n
0002055031 00000 n
0002059492 00000 n
0002063952 00000 n
0002068411 00000 n
0002072869 00000 n
0002077326 00000 n
0002081782 00000 n
0002086237 00000 n
0002090691 00000 n
0002095144 00000 n
0002099596 00000 n
0002104047 00000 n
0002108497 00000 n
0002112946 00000 n
0002117394 00000 n
0002121841 00000 n
0002126287 00000 n
0002130732 00000 n
0002135176 00000 n
0002139619 00000 n
0002144060 00000 n
0002148500 00000 n
0002152939 00000 n
0002157377 00000 n
0002161814 00000 n
0002166250 00000 n
0002170685 00000 n
0002175118 00000 n
0002179550 00000 n
0002183981 00000 n
0002188411 00000 n
0002192840 00000 n
0002197268 00000 n
0002201695 00000 n
0002206121 00000 n
0002210546 00000 n
0002214970 00000 n
0002219393 00000 n
0002223815 00000 n
0002228236 00000 n
0002232656 00000 n
0002237075 00000 n
0002241493 00000 n
0002245910 00000 n
0002250326 00000 n
0002254741 00000 n
0002259155 00000 n
0002263568 00000 n
0002267980 00000 n
0002272391 00000 n
0002276801 00000 n
0002281210 00000 n
0002285618 00000 n
0002290025 00000 n
0002294431 00000 n
0002298836 00000 n
0002303191 00000 n
trailer
<<367F25FD54D68B4BAA05846D494B9784>]/Prev 24189 >>
startxref
2306687
%%EOF
1 0 obj<>
endobj
3 0 obj<>
endobj
11 0 obj<>/ProcSet[/PDF/Text]>>/Type/Page>>
endobj
593 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
ET
q
0 18 612 756 re
W* n
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
Q
BT
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 727.7989 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 687.5473 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
T*
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
0 -1.2 TD
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
T*
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
0 -2.557 TD
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
q
0 18 612 756 re
W* n
/Artifact <>BDC
EMC
Q
endstream
endobj
594 0 obj<>
endobj
595 0 obj<>
endobj
596 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
0 -1.2 TD
( September 2002 - E-commerce)Tj
/TT0 1 Tf
11.9 0 0 11.9 8.5 727.3363 Tm
( )Tj
ET
q
0 18 612 756 re
W* n
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
Q
BT
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 712.4359 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 672.1844 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
T*
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
0 -1.2 TD
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
T*
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
0 -2.557 TD
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
q
0 18 612 756 re
W* n
/Artifact <>BDC
EMC
Q
endstream
endobj
597 0 obj<>stream
/Artifact <>BDC
0 0 0 rg
0 i
BT
/T1_0 1 Tf
0 Tc 0 Tw 0 Ts 100 Tz 0 Tr 7.65 0 0 7.65 18 781.1945 Tm
(Paper Industry and E-Commerce: The Challenge)Tj
ET
EMC
/Article <>BDC
BT
/T1_0 1 Tf
11.9 0 0 11.9 8.5 756.9792 Tm
( )Tj
/T1_1 1 Tf
11.9 0 0 11.9 8.5 742.6992 Tm
(September 2002 - E-commerce)Tj
/TT0 1 Tf
0 -1.291 TD
( )Tj
ET
q
0 18 612 756 re
W* n
1 0 0 RG
1 w 10 M 0 j 0 J []0 d
8.5 729.609 0.85 4.25 re
S
Q
BT
/T1_2 1 Tf
13.7308 0 0 13.7308 8.5 712.4359 Tm
(Despite its advantages, the industry has been slow to take-up the e-comm\
erce challenge)Tj
/T1_0 1 Tf
11.9 0 0 11.9 8.5 672.1844 Tm
(The paper industry needs an online embrace)Tj
0 -3.579 TD
(by )Tj
/T1_1 1 Tf
(GRAHAM MOORE)Tj
/T1_0 1 Tf
0 -1.1 TD
( )Tj
0 -1.457 TD
(In the world of business-to-business commerce, traditional channels of c\
ommunication, negotiation and distribution are )Tj
0 -1.2 TD
(being rapidly replaced by the automated, streamlined procedures of the e\
lectronic marketplace. In the near term it has been )Tj
T*
(predicted that total business-to-business \(B2B\) e- commerce will reach\
$2.7 trillion in 2004, of which $1.4 trillion will flow )Tj
T*
(through e-marketplaces. In the case of forest products, it has been sugg\
ested that e-commerce will reduce total costs by 5% )Tj
0 -1.2 TD
(and that on-line transactions will account for 30% of sales by 2003.)Tj
0 -2.557 TD
(With $500 billion of sales globally, adoption of such technology by the \
pulp, paper and packaging industry will bring )Tj
0 -1.2 TD
(increased changes and challenges in product price and demand, globalizat\
ion and competition. It will also increasingly lead )Tj
T*
(to a streamlining of the supply chain and far greater integration of the\
paper/board manufacturer with those parties further )Tj
T*
(down the supply chain.)Tj
/T1_1 1 Tf
0 -2.557 TD
(What is e-commerce?)Tj
/T1_0 1 Tf
T*
(E-commerce has been defined as the exchange of information across electr\
onic networks, at any stage in the supply chain, )Tj
0 -1.2 TD
(whether within an organization, between businesses, between businesses a\
nd consumers, or between the public and private )Tj
T*
(sectors, whether paid or unpaid. It is the buying and selling of goods a\
nd services by means of electronic networks. The first )Tj
T*
(generation of e-commerce was electronic data interchange \(EDI\). This u\
ses a dedicated communications link and pre-)Tj
T*
(assigned messaging definitions to send orders, confirm receipt and make \
payments. The development of second generation )Tj
T*
(e-commerce approaches is based on the low cost, flexibility and reach of\
Web-based interfaces for buying and selling. )Tj
T*
(Applications include the electronic marketplace, e-procurement, catalogu\
es, tailored services, fulfillment and information.)Tj
0 -2.557 TD
(A consequence of the increased use of e-commerce is that many of the mat\
erials and products of the pulp and paper )Tj
0 -1.2 TD
(industry that are not currently standardized will become so through acce\
ss to the broader market and the cost reductions that )Tj
T*
(can be obtained.)Tj
/T1_1 1 Tf
0 -2.557 TD
(E-commerce and this industry)Tj
/T1_0 1 Tf
T*
(Industries with highly standardized products, which are easily compared \
by suppliers or frequently traded low-cost wares )Tj
0 -1.2 TD
(that benefit greatly from transaction efficiency are the best fit for e-\
commerce. E- marketplaces will permeate most deeply )Tj
T*
(into those industries that have: )Tj
T*
(\225 A high degree of fragmentation; )Tj
T*
(\225 Highly cyclical or unpredictable supply and demand; )Tj
T*
(\225 Multiple distribution steps.)Tj
0 -2.557 TD
(Such characteristics are typical of the pulp and paper sector, making it\
very appropriate for e-commerce.)Tj
0 -2.557 TD
(For its supporters, a move to e-commerce can benefit both buyers and sel\
lers by sharing the savings gained from )Tj
0 -1.2 TD
(eliminating excess costs in the value chain. Some see the potential to c\
ut up to 10% from the industry's global transaction )Tj
T*
(costs of around $600 billion a year. However, establishing e-commerce re\
quires considerable financial investment. Buyers )Tj
ET
EMC
q
0 18 612 756 re
W* n
/Artifact <>BDC
EMC
Q
endstream
endobj
598 0 obj<>stream
2007-09-11T13:09:14-05:00
2007-09-11T13:03:41-05:00
2007-09-11T13:09:14-05:00
application/pdf
Paper Industry and E-Commerce: The Challenge
uuid:bda573c3-b64a-41bd-a1b8-5c32ffc0eb3f
uuid:8cd2e5e5-4b6f-421a-a462-aef7b0e1e072
Acrobat Web Capture 7.0
endstream
endobj
xref
1 1
0002317913 00000 n
3 1
0002318041 00000 n
11 1
0002318217 00000 n
593 6
0002318434 00000 n
0002322768 00000 n
0002323957 00000 n
0002324202 00000 n
0002328582 00000 n
0002332962 00000 n
trailer
<]/Prev 2306687 >>
startxref
2336458
%%EOF